Hearing as
a Service.

At homeClinical-guidedAll-inclusive

Hearfy on a phone, the in-home hearing kit captioned 'Bringing hearing care home.', and a 'One plan. Everything included.' card

Team

The Team

Dr. Michael Mastai

CMO

MD, BSc in Biology.

4+ Years Medical Entrepreneurship,

Expert in AI Healthcare Products.

Eyal Harel

CEO

Bsc. Technology Management

Serial entrepreneur with 20+ years building and scaling tech ventures.

Product-driven leader from ideas to market.

Achi Solomon

CTO

2nd time founder | B.A. CS

20+ yrs leading R&D teams

Scalable cloud-native platforms and GenAI

CRO

Leading GTM in the US

Coming soon

Advisory Board

Zahi Tubul, MA & PhD Clinical Audiologist

8+ years in hearing rehabilitation and auditory care.

Founder of HEARO group

Chief Audiology Advisor

Coming soon

The problem

A simple hearing test shouldn’t be this hard.

Clinics. Long waits. High costs. A fragmented journey.

An audiologist tests a patient in a sound booth

Old workflowHigh costLong waitsInefficient

An audiologist runs the same test over a video call

ConvenientAvailableAccessibleRemote

0.0B

live with hearing loss

need rehabilitation

of whom only

17%

83%

TreatedUntreated

WHO

Market

A massive need.
A largely unmet market.

U.S. adults could benefit from hearing aids

Age 18+, perceived hearing loss

1 in 6

adults who need hearing care get it

~4M of 28M have ever used them

~24M

Still not getting the care they need

The market Hearfy is built for

16%

84%

NIDCD Quick Statistics — Hearing Loss

Opportunity

The lifetime value
of hearing care

Modeled estimate

~$20K–$22K

Lifetime hearing-care spend over 20 years

70%

25%

~$14.8K

Devices

~$5K

Tests & professional care

~$1.2K

Accessories, repairs & other

~$1,050

Modeled average annual spend

~$3,700

Average cost of a pair of prescription hearing aids (non-OTC)

~5 years

Typical replacement cycle

~$295

Average diagnostic hearing test

Why now? Starting Jan 2026: Medicare just made remote supervision permanent.

CMS CY2026 Physician Fee Schedule Final Rule (CMS-1832-F)

At home

Hearing loss starts at home. So should care.

The solution

A CMA at home. An audiologist online.

Managed at-home hearing care with tele-audiology supervision.

A Hearfy CMA sits with a patient at home, fitting a hearing aid from the kit while a tablet shows the hearing check

The tele-audiology console: a live session with the pure-tone audiogram and speech-recognition scores beside the audiologist on video

Lower cost

No audiologist travel

1:many

Remote supervision scales

Better access

Private, at home

System

The three-sided architecture.

The patient app: booking, check-in, insurance, and the family at home

The provider console: CMA dispatch, routing and remote audiologist review

The exam engine: a browser-based audiogram, automated test and certified record

Open the live demo

Moat

Infrastructure is the moat.

The Hearfy kit: a branded case with an otoscope, tablet, audiometric headphones and hearing aids

Device-agnostic procurement

In-home testing kit, sourced across manufacturers.

A Hearfy CMA with a tablet, standing beside a branded car on a residential street

Distributed care network

Trained CMAs, local coverage, one operational playbook.

The clinician console on a laptop: a results chart beside an audiologist on video

Regulated clinical automation

Automated testing and AI-assisted workflows under supervision.

Longitudinal care data

Devices, support and ongoing care, recorded over years.

Care infrastructure

GTM sequence

Launch the service now.
Automate the economics in parallel.

NOW: Launch & Prove

Build the real business first

Membership model
Home-care operations
Device procurement
Referral engine

IN PARALLEL: Automate & Clear

Make the model scalable

Automated hearing test
Remote supervision
1:many workflow
FDA 510(k) pathway

Same service. Better economics. Much larger scale.

GTM channels

Where our first traffic comes from

Three practical sources of early demand

ENT clinics

Small clinics without hearing testing

Two-way referrals

Home-care partners

Access to senior patients

Convenient at-home service

Local senior media

Targeted awareness

TV, billboards and senior communities

Landscape

Where Hearfy wins full care ownership.

Clinical care →

High care, low scaleHigh care + scaledLow care, low scaleScaled, self-serve

Owned platform + home care

Traditional clinics

High-touch, low scale

Home service, clinic-dependent

Strong digital, lighter care

Trusted value, fixed footprint

Convenient, self-serve (OTC)

Scalability →

No existing player combines the full care model in one infrastructure.

Contact

Let’s talk.

Dr. Michael Mastai

Co-founder, CMO

[email protected]+972 52-593-7455 LinkedIn

Eyal Harel

Co-founder, CEO

[email protected]+972 54-300-3630 LinkedIn

Achi Solomon

Co-founder, CTO

[email protected]+972 54-778-4395 LinkedIn

Thank you.

Bringing hearing care home.

Appendix

Ask us anything.
We have a slide for it.

Jump straight to the detail behind any part of the pitch.

What else does a member need?Complementary products Why start with home care?The three channels, compared How do you compare feature-by-feature?Landscape grid

Back to the close

Accessories

Everything else
the ear needs.

In the membership

Shipped before they run out

Available to buy

At the visit, or in the app

One provider. Everything the ear needs.

Wedge

Why we start with home care.

Home careBest start

Low-cost entry
Private
Booked ahead

PodNot ideal

Not walk-by
Under-used
Too intimate for retail

VanToo heavy

High setup cost
Idle risk
Not lean

Landscape grid

Others optimize a step. Hearfy redesigns the full journey.

Player

At homeAt-home care

RemoteRemote clinical care

HaaSHearing as a Service

AgnosticDevice-agnostic

1:many1:many scale